I am shocked!
It seemed to me to that it began hitting its stride. I thought it was considered successful because it actually delivered more episodes in 2012 than it had previously delivered in it two previous seasons.
What follows in Italics after the separator is the text from Dick Eastman’s May 13, 2012 blog post on the comments provided by Ancestry.com upon hearing the news of the cancellation. Ancestry.com was a major advertiser on the program. Ancestry.com was emphasized throughout the show as the stars began their online search efforts using Ancestry.com.
The following announcement was written by Ancestry.com Inc.:
PROVO, Utah, May 13, 2012 — Ancestry.com Inc., the world’s largest online family history resource, today commented on NBC’s decision not to renew the Who Do You Think You Are? television series for a fourth season.
“We want to thank NBC for their support of this terrific series, which over the last three years has inspired many viewers to follow their passion to learn more about who they are and where they come from,” said Tim Sullivan, President and CEO of Ancestry.com. “We have a great partnership with the show’s producers, Is or Isn’t Entertainment and Shed Media, and we look forward to exploring other avenues of distribution.”
Ancestry.com Inc. is the world’s largest online family history resource, with 1.9 million paying subscribers. More than 10 billion records have been added to the site in the past 15 years. Ancestry users have created more than 34 million family trees containing approximately 4 billion profiles. In addition to its flagship site, Ancestry.com offers several localized Web sites designed to empower people to discover, preserve and share their family history.
So it is that all good things come to an end. It just seemed we were getting comfortable with knowing this show was going to be on Friday evenings and we had something to look forward to. Some shows were outstanding. Some shows were boring and lacked and insight into genealogical research. Maybe inconsistency was the death knell for the show. Overall, I always got something out of each show just knowing that genealogical pursuit received such visibility via an actual TV show!
There is only one more original episode scheduled to appear on Friday evening, May 18, 2012. Paula Deen will be showcased in the series finale.
It still hard for me to believe that more new episodes of “Who Do You Think You Are?” will be no more.
Schaumburg Township District Library